SVJ Brands
00
Brand House · Innovation Engine

We build brands
people love.

A house of brands and an innovation engine — we create, formulate, design, and scale the products people reach for, from the lab to the shelf.

SVJ Brands — in-house formulation
In-house · Lab to shelf

0+

States with presence

0

Category-leading brands

0K+

Retail doors nationwide

0M+

Units sold

Our Brands

Built in-house.
Loved everywhere.

Every brand begins as an idea and becomes something people reach for again and again. We pour the same care into formulation, design, and experience — because the details are the product.

Bliss Kush Burst Summit Natural Sciences Brand Force One Sauce Essentials
[ 05 brands  ·  scroll → ]
Bliss devices
01
01 / 05 Hardware · Devices

Considered hardware and an effortless ritual — premium pod devices engineered down to the last detail.

Kush Burst confectionery
02
02 / 05 Confectionery · Flavor

Flavor, dialed in. A confectionery line built around taste, consistency, and a burst people remember.

Summit Natural Sciences formulation
03
03 / 05 Wellness · Formulation

Science-led and naturally minded. Proprietary formulations developed in-house, never white-labeled.

Brand Force One strategy
04
04 / 05 Brand · Strategy

The strategy engine — naming, identity, and go-to-market built to make a brand feel inevitable.

Sauce Essentials apparel
05
05 / 05 Apparel · Lifestyle

Culture you can wear. Apparel and lifestyle goods designed for the people who already love the brand.

How We Work

Built right.
Scaled smart.

We own every step — from the lab to the shelf. Great products don't happen by accident; they happen when you care about every detail.

01

Brand Development & Packaging

We build brands that feel inevitable. Naming, visual identity, and packaging — every detail designed to create an experience people remember and come back to.

02

Engineering & Formulation

Everything starts in our lab. We develop proprietary formulations and engineer products with care — because customers can tell the difference. We don't rush what matters.

03

Sales, Marketing & Merchandising

We leverage advanced marketing strategies to help brands reach their customers across every platform and channel — and we put product into 10,000+ doors nationwide.

04

Product Innovation

We're always building what's next — new categories, new markets, new partnerships. From EU hardware to better-for-you confectionery, innovation is the engine.

Brand development and packaging
Engineering and formulation
Sales, marketing and merchandising
Product innovation
01 — Brand Development & Packaging
Our Process

Every detail matters.

We take the time to get it right. Great products are built with intention, not shortcuts.

01

Find what's missing

We study the market and listen to customers. The best products solve problems people feel but can't quite name.

02

Build it right

In-house formulation and engineering. No shortcuts, no white-labeling — every product is truly ours.

03

Make it unforgettable

Brand, packaging, and experience designed to earn loyalty from the very first interaction.

04

Scale nationwide

Direct management or licensing — we choose the path that puts the product in the most hands, fastest.

What's Next

Innovations
in motion.

We bring the same detail and care into new categories, new markets, and the products people will reach for next.

Bliss EU pod device
Debut in the EU

A new pod device, bound for Europe

Next in line for Bliss is a newly innovative pod device that will be available across markets in the European Union — including Italy, France, and Germany.

Healthy candy
Healthy Candy

Guilt-free indulgence

We're balancing natural ingredients, reducing sugar content, and incorporating innovative flavors to create a guilt-free indulgence — without compromising on taste.

Custom merch for Sauce
Custom Fits

100% custom merch for Sauce

Customers looking to rep their favorite brands are focused on quality and style — and so are we. A new line of 100% custom merch that's bound to be unmatched.

Our Leadership

The people
behind the house.

Working with a single purpose: to provide the very best to the brands we build and the customers who love them.

Owner · CEOGraftan Darnall

Graftan Darnall

01
Chief Brand OfficerBethany Bass

Bethany Bass

02
Chief Marketing OfficerDylan Spencer

Dylan Spencer

03
Head of OperationsMike O-Hare

Mike O‑Hare

04
Chief Financial OfficerNick Dickinson

Nick Dickinson

05
Executive Assistant to the CEOMarkus Nel

Markus Nel

06
Our Belief
The brands people love most are the ones where you can feel the care that went into every detail. That's what we build.
— SVJ Brands
Get in touch

Interested in
what we're building?

We're always exploring new categories, new markets, and new partnerships. To learn more about SVJ Brands or discuss licensing, reach out.

info@svjbrands.com

We'll get back to you personally.